Thursday, August 11, 2011

School of Aphex

There is a nightclub in London, ostensibly closed and boarded up, from which the Aphex Twin is directing rioters to attack Halfords or Tesco Metro, using two specially grooved cardboard disks, that have been laid out on his decks

That isn’t true. I think it’s just a normal response to think about what happened in London and try to reconcile it with what’s happened in popular culture, as well as what’s happened socially and politically. There is something about the staged inscrutability and desperation in this advert for microwaveable sausages:

But, if anything, Chris Cunningham/Chris Morris inspired adverts are a consequence of the senselessness of modern life, more than an influence on it; just as the “shock and awe” advertising campaign for NATO’s looting of Iraq eight years ago, or Libya now, was a consequence of the political organisation of the US and its satellites, and may not have influenced at all the decisions of Londoners to rob Halfords.

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