What people saw in this video, although its makers intended something else, was a film propagandising against youths from the suburbs of Paris, responsible, apparently, for the troubles in France. But this was to insult the film makers, who only wanted to put their brand on these youths, or their imagined version of them. Because their own milieu in fact responded positively to the idea of youth gangs. Like Barthes said, as a collective project, instead of Gothic Cathedrals...
part of an ongoing collective project: a vast underclass fantasy
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