the horror of production

In the world of advertising the most persuasive effect to employ is horror. This advert positively whispers (to an audience some of whom may have never been in a factory) but you don't know about how any of this works. You only know whatever we tell you. As such it's neo-liberal propaganda, but inverted: stressing as nominally positive terms that normally signify decadence; so, stressing surplus rather than its opposite. Got me?